exhibition introduction：As the premier professional sports business platform and multi-category trade fair in the Asia Pacific region, ISPO SHANGHAI 2026 will bring together internationally renowned sports brands, manufacturers, and supply chains across sectors including mountaineering & hiking & climbing, camping & car journey, water sports, cycling, running & training, urban sports, women's sports, kids' outdoor, pet outdoor, and textile & technology. Leveraging ISPO's global strategic footprint, the event strengthens its core functions in facilitating B2B and B2C business growth and integrated marketing. It serves as a comprehensive growth platform for global outdoor and sports brands to expand channels, enhance brand exposure, and foster cross-sector collaborations. At the same time, it presents pioneering active lifestyles to sports enthusiasts, providing direction and professional endorsement for consumer choices. Driven by the dual engines of "industry empowerment + public engagement," ISPO SHANGHAI 2026 aims to elevate the outdoor industry and promote an active lifestyle.